The Term Media Multitaskers Refers to ________

question 69

Multiple Choice

The term media multitaskers refers to ________.

• A) competing brands which use the same media vehicle
• B) people who absorb more than one medium at a time
• C) media planners who also head the creative department
• D) media planners who use more than one advertising medium
• E) ad agencies whose clients are competitors of each other

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Definitions:

Note Receivable

A written promise that one party will receive a specified sum of money from another party at a future date.

Interest Rate

The percentage of a sum of money charged for its use, often expressed as an annual percentage.

Note Duration

The length of time until a note payable or receivable is due to be paid or received.

Promissory Note

A monetary tool that involves a formal commitment from one entity to give a specific amount of cash to another, either when asked or at an agreed-upon date in the future.