Refer to the Scenario Below to Answer the Following Question(s)

question 26

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?

• A) periodic advertising in a local newspaper that follows a regular monthly schedule
• B) daily advertisements on a cable television station
• C) daily commercials during the local evening news
• D) a billboard placed on the nearest interstate highway
• E) a billboard placed in a supercenter

---

Definitions:

Reinforcements

In behavioral psychology, stimuli that increase the probability of a response by either presenting a pleasant outcome or removing an unpleasant one.

Vicarious Reinforcement

Learning that occurs by observing the rewards and punishments that other individuals receive, leading to changes in the observer's own behavior.

Successful Physician

Often refers to a medical doctor who exhibits high levels of competency, empathy, and professionalism, achieving positive outcomes in patient care.

Vicarious Reinforcement

Learning that occurs by observing the rewards or punishments that another person receives, influencing the observer's own behavior.