How Can Public Relations Have a Strong Impact at a Much

question 87

Multiple Choice

How can public relations have a strong impact at a much lower cost than advertising?

• A) The firm can pay for content to be spread.
• B) Interested consumers can create the content on their own and spread it.
• C) Interesting brand stories, events, videos, or other content can be shared by sources out of the company's control, but to its benefit.
• D) Advertising agencies can minimize the impact of competitors' news.
• E) Advertising costs have changed dramatically due to changing technologies.

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Definitions:

Learned Helplessness

Belief that one’s actions will not bring about desired outcomes, leading one to give up and quit trying.

Encounter

A meeting or interaction between individuals, which can range from casual or brief to significant.

Failure

Failure is the state or condition of not meeting a desirable or intended objective, often leading to a range of consequences.

Pursuing Goals

The act of setting objectives and making efforts to achieve them.