Which of the Following Questions Would Help a Marketer Evaluate

question 122

Multiple Choice

Which of the following questions would help a marketer evaluate the return on a sales promotion investment?

• A) Was the sales force successful in filtering out the good prospects from the poor ones?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers receive high-quality promotional products?
• D) Did the promotion attract new customers or more purchasing from current customers?
• E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?

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Definitions:

Square Footage

The measurement of area in square feet, often used to determine the size of a room, building, or piece of land.

Indirect Expense

Costs that are not directly linked to a specific product, service, or cost object and often relate to the general operation of a business.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales revenue, calculated by dividing sales by the average total assets.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a company's sales.