Effective Web Sites Contain Interactive Tools That Help Find and Evaluate

question 80

Multiple Choice

Effective Web sites contain interactive tools that help find and evaluate content of interest, links to other related sites, useful information, changing promotional offers, and ________.

• A) celebrity endorsers
• B) respected columnists
• C) advertising for unrelated products
• D) enticements for customers to include their friends and contacts
• E) entertaining features that lend excitement

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Definitions:

Committed

Showing a strong dedication or allegiance to a cause, activity, or job.

Interview

A technique in which the researcher asks respondents a series of questions to gather data on the variables of interest.

Organization

A structured group of people who come together to meet a common set of goals, through a division of labor and function, within a hierarchy of authority.

Creative

Characterized by originality of thought or inventiveness; having the ability or power to create.