Marketers Publicize Inbound Toll-Free Numbers to Consumers in Television and Print

question 74

Multiple Choice

Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship. A benefit to consumers is ________.

• A) increased convenience
• B) increased telemarketing calls
• C) decreased telemarketing calls
• D) 24/7 availability of support
• E) a discounted price on the product

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