To Enable Customers to Opt Out of Seeing Particular Ads

question 129

Multiple Choice

To enable customers to opt out of seeing particular ads, marketers use a(n) ________. This is added to behaviorally targeted online ads to tell consumers why they are seeing a particular ad.

• A) advertising option icon
• B) opt-in question
• C) X to close the ad
• D) survey
• E) questionnaire

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Definitions:

Emotion Work

The process of managing one's own feelings and expressions to fulfill the emotional requirements of a job or role.

Socially Appropriate

Behaviors or actions that are accepted and expected by society or a specific social group.

Socially Inappropriate

Behavior or language that is not acceptable or considered offensive by societal norms and expectations.

Erving Goffman's Dramaturgy

A sociological perspective introduced by Erving Goffman that views social interactions as theatrical performances, where individuals present themselves in ways that will be accepted by others.