Marketers Publicize Inbound Toll-Free Numbers to Consumers in Television and Print

question 74

Multiple Choice

Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship. A benefit to consumers is ________.

• A) increased convenience
• B) increased telemarketing calls
• C) decreased telemarketing calls
• D) 24/7 availability of support
• E) a discounted price on the product

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Definitions:

Experimental Approach

A research method involving the manipulation of variables to observe and measure the effects on subjects in a controlled setting.

Manipulation of Variable

The process in experimental research of changing one variable to determine if changes in one variable cause changes in another variable.

Confounds

Variables that obscure the clear understanding of the relationship between different variables in a study, due to their intertwined effects.

Dependent Variable

In scientific research, the variable that is measured to see how it is affected by changes in another variable (the independent variable).