Companies That Have Been in Existence for Some Time Often

question 118

Multiple Choice

Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They often need to refresh their marketing strategies and try new approaches, known as ________.

• A) multi-level marketing
• B) formulated marketing
• C) ambush marketing
• D) intrapreneurial marketing
• E) affinity marketing

---

Definitions:

Synectics

A creative problem-solving method that seeks innovative solutions by stimulating thought through the use of metaphors and analogy.

Fantasy Analogy

Using imaginative scenarios or fictional stories to explain or understand real-life situations, often to simplify complex concepts.

Personal Analogy

A technique where one relates or compares oneself to an object or situation in a metaphorical way to gain insight or understand a concept.

Culture Of Innovation

An organizational environment that encourages and nurtures unconventional thinking, experimentation, and the implementation of new ideas.