The Market Subsegment That a Company Exclusively Caters to May

question 94

Multiple Choice

The market subsegment that a company exclusively caters to may dry up, or it might grow to the point that it attracts larger competitors. This is why such companies practice ________.

• A) multiple niching
• B) mass marketing
• C) overall cost leadership
• D) low-price strategies
• E) dumping

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Definitions:

Range

The difference between the highest and lowest scores in a set of data.

Standard Deviation

A measure of the amount of variability or dispersion of a set of data values, indicating how much variation there is from the average (mean).

Range

The difference between the highest and lowest values in a data set.

Score

A numerical expression representing a particular value or quantity, especially as assigned during or after an evaluation or test.