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Refer to the Scenario Below to Answer the Following Question(s)

question 10

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Essential-Beauty is a rapidly growing firm that manufactures women's makeup, perfumes, and nail-care products. The company has established itself as a high-end cosmetic product brand available at most national drug stores. In the past, almost all of the advertising for Essential-Beauty has been in women's fashion magazines.
The firm is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Before deciding to launch the new line of products, Essential-Beauty conducted extensive market research to make sure the products were optimally positioned. A complete marketing plan including mobile advertising, magazine advertising, event sponsorship, and sales promotions was established long before the products themselves were ready for market. In this case, Essential-Beauty was using ________.

Definitions:

Totem Poles

Tall wooden posts carved and painted with a series of animal or other nature symbols, significant in the cultures of Indigenous peoples of the Pacific Northwest.

Red Cedar

A type of tree known for its durable, red-colored wood, often used in building and crafting due to its resistance to decay and insects.

Astronomical Rituals

Rituals or ceremonies that are aligned with or celebrate astronomical phenomena, such as solstices, equinoxes, or planetary alignments.

Comprehensive Claim

A claim made with an insurance company that covers all damages or losses covered under a policy, except for those specifically excluded.