When Companies Serve Customers Who Are Willing to Pay a Premium

question 43

Multiple Choice

When companies serve customers who are willing to pay a premium to get precisely what they want and the company responds quickly to satisfy these customers' needs, the company has achieved ________.

• A) customer intimacy
• B) product differentiation
• C) operational excellence
• D) product leadership
• E) focus

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Definitions:

Secure Website

A website that uses encryption and security protocols such as HTTPS to protect data and transactions.

Lock Icon

A symbol commonly used in digital contexts to represent privacy, security, or the state of being encrypted or password-protected.

E-Commerce Transaction

A business deal or purchase that takes place electronically on the internet.

B2B Website

An online platform designed for the transactions and interactions between businesses, facilitating trade, services, or information exchange.