Kraft Has Adapted Its Popular Oreo Cookie to the Unique

question 49

Multiple Choice

Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it's mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche in Argentina. This is an example of ________.

• A) product invention
• B) straight product extension
• C) product adaptation
• D) product augmentation
• E) communication adaptation

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Definitions:

Premium

The amount paid for an insurance policy, or the amount by which a bond or stock sells above its par or face value.

Straight-Line Method

A method of calculating depreciation by evenly spreading the cost of an asset over its expected useful life.

Annual Interest Paid

The total amount of interest a borrower pays to lenders over the course of one year, often related to loans or bonds.

Bondholders

Individuals or institutions that hold debt securities issued by governments or corporations, entitling them to receive fixed interest payments.