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If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension.
Market Price
The ongoing trading price for assets or services available in a market setting.
Retention Ratio
The percentage of a company's net income that is retained rather than being paid out as dividends, indicating reinvestment back into the business.
Net Income
The total profit of a company after all expenses and taxes have been subtracted from revenues.
Stock Dividend
A dividend payment made in the form of additional shares of the company's stock, rather than cash.
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