When a Company Makes Improvements in a Product's Quality, Features

question 40

Multiple Choice

When a company makes improvements in a product's quality, features, or convenience, it is practicing ________.

• A) consumer-oriented marketing
• B) sense-of-mission marketing
• C) innovative marketing
• D) customer-value marketing
• E) societal marketing

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Definitions:

Business Communication

The sharing of information between people within an organization that is performed for the commercial benefit of the organization.

Cultural Levels

The different layers of culture that an individual belongs to, from personal beliefs to global cultures, each influencing one's identity and behavior.

Technical Culture

The customs, practices, and values that characterize a particular group or organization engaged in technical work.

Informal Culture

The unspoken, unofficial, and often unintended behaviors, traditions, and rituals that organically develop within an organization.