One Look at a Pedigree Ad or a Visit to the Pedigree.com

question 4

Multiple Choice

One look at a Pedigree ad or a visit to the Pedigree.com Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.

• A) consumerism
• B) environmental sustainability
• C) a sustainability vision
• D) innovative marketing
• E) sense-of-mission marketing

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Definitions:

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A neurological disorder characterized by an uncontrollable urge to move the legs, usually due to uncomfortable sensations.

L-dopa

A precursor to the neurotransmitters dopamine, norepinephrine, and epinephrine, frequently used in the treatment of Parkinson's disease.

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A class of psychoactive drugs known for their sedative and anxiolytic effects, commonly used to treat anxiety, seizures, and insomnia.