The Challenge Posed by A(n) ________ Product Is to Add

question 163

Multiple Choice

The challenge posed by a(n) ________ product is to add some pleasing qualities so that they will become more desirable in consumers' minds.

• A) deficient
• B) pleasing
• C) desirable
• D) innovative
• E) salutary

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Definitions:

McClelland's Theory

A motivational theory that categorizes needs into three primary types: the need for achievement, the need for affiliation, and the need for power, influencing individuals' motivations and behavior.

Need of Achievement

A personal motivation drive to accomplish tasks, meet high standards, and work towards the success of goals.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory in psychology about human motivation.

Alderfer

Refers to Clayton Alderfer's ERG theory, which categorizes human needs into three groups: existence, relatedness, and growth.