McDonald's "Commitments to Offer Improved Nutrition Choices" Strategy Has Added

question 65

Multiple Choice

McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. This strategy best exemplifies the ________ concept.

• A) sustainable marketing
• B) direct marketing
• C) mercantilism
• D) strategic planning
• E) consumer business

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Definitions:

Biotransformation

The process by which a substance changes from one chemical to another (metabolized) by the body.

Wernicke-Korsakoff Syndrome

A chronic memory disorder caused by severe deficiency of thiamine (vitamin B1), typically associated with prolonged alcohol abuse.

Cocaine

A powerful stimulant drug derived from the coca plant, known for its psychoactive effects, including increased energy and alertness.

Heroin

An opioid drug made from morphine, a natural substance taken from the seed pod of the various opium poppy plants, highly addictive and illegal.