When a Company Makes Improvements in a Product's Quality, Features

question 40

Multiple Choice

When a company makes improvements in a product's quality, features, or convenience, it is practicing ________.

• A) consumer-oriented marketing
• B) sense-of-mission marketing
• C) innovative marketing
• D) customer-value marketing
• E) societal marketing

---

Definitions:

Adjustment Bias

A cognitive bias that affects the decision-making process, leading individuals to make decisions based on adjustments from a reference point.

Lack-of-participation Error

Describes a situation where the absence of employee involvement in decision-making leads to decreased morale, motivation, and potentially suboptimal outcomes.

Confirmation Error

A bias in decision-making where individuals favor information that confirms their pre-existing beliefs or hypotheses.

Confirmation Error

A cognitive bias that involves favoring information that confirms pre-existing beliefs or values, while disregarding evidence that contradicts them.