The Wii System, Developed by Nintendo, with Its Intuitive Motion-Sensitive

question 148

Multiple Choice

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

• A) consumer-oriented
• B) innovative
• C) customer-value
• D) societal
• E) sense-of-mission

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Definitions:

Management

Management involves the planning, organizing, leading, and controlling of an organization's resources to achieve specified goals efficiently and effectively.

Music

An art form and cultural activity that combines sounds and often rhythms in a structured manner to express ideas or emotions.

Sports

Competitive physical activities or games which, through casual or organized participation, aim to use, maintain, or improve physical ability and skills.

Physiological Needs

Physiological needs are the basic physical requirements essential for human survival, including air, water, food, shelter, sleep, and clothing.