Examlex
How is consumer-oriented marketing different from customer-value marketing?
Existential Import
A concept in logic and philosophy referring to the assumption within a categorical proposition that something exists.
Enthymeme
A rhetorical argument that omits a premise or conclusion, assuming it to be obvious to the audience.
Missing Premise
An implicit assumption or statement that is not explicitly stated but necessary for an argument to hold.
Enthymeme
An argument in which one premise is not explicitly stated, often used in persuasive speech and writing.
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