A Plan for Selling Individually Underwritten Property and Liability Insurance

question 28

Multiple Choice

A plan for selling individually underwritten property and liability insurance to members of a group is called

• A)direct response.
• B)multiple distribution.
• C)niche marketing.
• D)mass merchandising.

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Definitions:

Moderate Assertiveness

The quality of being confidently assertive in a manner that is neither too aggressive nor too passive.

Moderate Cooperativeness

An approach to interaction where an individual is reasonably willing to work with others to achieve mutual or shared goals.

Compromising

A conflict resolution strategy where each party gives up something to reach a mutually acceptable solution.

Distributive Negotiation Tactic

A negotiation approach focused on dividing a fixed amount of resources, where any gain by one party is at the expense of the other, making it a competitive or win-lose situation.