Examlex
Cathexis is a term that Freud used to describe
Marketing Position
The unique space a brand or product occupies in the minds of the target market, often relative to competitors.
Idea Generation
The creative process of coming up with new concepts or solutions, often the first step in product development or problem-solving.
Product Concepts
The overall idea or understanding behind a product that is designed to meet the needs and wants of customers.
Viable
Capable of working successfully or feasibly, especially in the context of a new business or project.
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