Reaction Formation Is a Voluntary Addition to Our Unconscious Awareness

question 10

True/False

Reaction formation is a voluntary addition to our unconscious awareness.

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Definitions:

Cognitive Dissonance

A psychological state experienced by an individual when holding two or more contradictory beliefs, ideas, or values, often resulting in discomfort and the motivation to reduce the inconsistency.

Situational Influences

External factors that affect consumer behavior and decision-making process, including physical surroundings, social environment, and temporal perspective.

Purchase Decision Process

The steps consumers go through before buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Cognitive Dissonance

A psychological situation where conflicting beliefs, attitudes or behaviors cause mental discomfort, leading to an alteration in one of the beliefs, attitudes, or behaviors to reduce the discomfort.