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Erikson believes that basic strengths are
Goodwill
An intangible asset that represents the value of a company's brand, customer relationships, and reputation beyond its tangible assets and liabilities.
Expected Growth Rate
Expected growth rate is the projected percentage increase in the value of an investment, company revenue, or economy over a specific time period.
Future Earnings
The expected financial profits or income of an entity or individual for future periods.
Family-owned Businesses
Enterprises that are managed, operated, and primarily owned by one or more family members.
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