All of the Following Are Personality Dimensions Identified by Hans

question 63

Multiple Choice

All of the following are personality dimensions identified by Hans Eysenck except:

• A) extraversion versus introversion.
• B) neuroticism versus emotional stability.
• C) shyness versus social rejection.
• D) psychoticism versus impulse control.

Explain the concept of niche marketing and its application.

Recognize the psychological aspects affecting the consumer buying process, including cognitive dissonance and the influence of social factors.

Understand the concept and importance of market segmentation in consumer markets.

Identify and explain different methods of market segmentation and their applicability.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Habituation

The process by which an individual becomes accustomed to a stimulus through repeated exposure, leading to a decrease in response.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, encouraging the formation of new behaviors.

Bayley III Scales

A comprehensive developmental tool that assesses the cognitive, language, motor, social-emotional, and adaptive behavior skills of infants and young children.