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Kelly believed we are motivated by
Express Warranty
An express warranty is a seller's promise or guarantee that a product will meet a specified level of quality and reliability.
Puffing
Exaggerated or superlative comments or opinions made by sellers regarding the quality or desirability of their goods, not considered legally binding promises.
UCC
A complete legislative framework, the Uniform Commercial Code, oversees all commercial dealings within the United States.
Negotiate
The process of discussing terms to reach a mutual agreement in transactions, contracts, or disputes.
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