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As far as cultural differences studies,students from more collectivist cultures scored _____________________,while those students from individualistic cultures tended to score _____________________.
Strategic Fit
The degree to which an organization's strategies align with its external environment and its internal resources and capabilities.
Mission Statement
A concise affirmation of the firm’s long-term purpose.
Targeting Process
The method of identifying and reaching specific groups within a market based on shared characteristics or needs.
Target Market
A target market is a specific group of consumers at whom a company aims its products and services, defined by various demographics such as age, gender, income level, and personal interests.
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