The Russian Crisis of 1998

question 28

Multiple Choice

The Russian crisis of 1998

• A) occurred because of the inability of the Russian Government to lower the taxes.
• B) ended when President Yeltsin announced there will be no devaluation.
• C) was a culmination of continuing deterioration of economic conditions.
• D) was a result of a sharp price increase of Russian export commodities.

---

Definitions:

Market Share

The market share that a certain company or product possesses within the industry.

Product

Any item or service offered for sale, capable of satisfying a customer's need or want.

Product Differentiation

A marketing process that showcases the differences between products. Differences may be real or perceived and are often used to compete in the market.

Buyer's Mind

Buyer's mind refers to the perceptions, options considered by and motivations of a consumer when making purchasing decisions.