This Software Can Automatically Route Customers Who Contact the Company

question 48

Multiple Choice

This software can automatically route customers who contact the company to a sales representative.Companies can use this software to forecast customer needs.

• A) Marketing encyclopedias
• B) Sales campaign management
• C) One-to-one marketing
• D) Sales force automation

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Definitions:

Error Variance

The portion of variability in a set of scores that is not accounted for by the predictor variables in a study, attributable to unknown factors or measurement errors.

Construct Validity

The extent to which a test or experiment measures what it claims to measure.

Hypothetical Construct

An abstract concept that is created for a scientific theory or research and cannot be directly observed.

Generalizability

The extent to which research findings and conclusions can be applied to larger populations or different contexts beyond the original study.