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According to Moody and Sood, the Dove campaign called "Pro-Age" focuses on a line of personal care products. This campaign is an example of which kind of age branding?
Tax Reforms
Changes made to tax policies or systems, often aimed at simplifying the tax process, reducing rates, or adjusting tax laws to encourage economic growth or fairness.
Benefits Packages
A collection of non-wage compensations provided to employees in addition to their normal wages or salaries.
Vesting
Vesting refers to the process by which employees gain non-forfeitable rights to employer-contributed benefits, such as pensions or stock options, over time.
Pension Benefits
Payments made to retirees or their beneficiaries, typically based on years of service and salary, as part of an employer-sponsored retirement plan.
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