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The marketplace model of older consumers has both strengths and weaknesses. Discuss these and provide examples. Are there any emerging social trends that might exert an influence on marketing to older adults?
Peristalsis
A series of wave-like muscle contractions that moves food through the digestive tract.
Efferent Arteriole
A blood vessel that carries blood away from the glomerulus of the kidney after filtration has occurred.
Glomerulus
A network of capillaries located at the beginning of a nephron in the kidney, involved in the filtration of blood.
Renal Artery
A blood vessel that supplies the kidneys with oxygenated blood from the heart.
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