Moody and Sood Identify Four Different "Families" of Age Brands

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The Answer is The four different "families" of age brands identified by Moody and Sood are:

1. Ageless: These brands focus on promoting the idea that age is just a number and that individuals can defy traditional aging stereotypes. Examples of ageless brands include L'Oréal's "Age Perfect" skincare line and Covergirl's "Simply Ageless" makeup products.

2. Anti-Aging: These brands emphasize the importance of fighting the signs of aging and maintaining a youthful appearance. Examples of anti-aging brands include Olay's "Regenerist" skincare line and Neutrogena's "Rapid Wrinkle Repair" products.

3. Pro-Aging: These brands celebrate the aging process and promote the idea that getting older is a positive and empowering experience. Examples of pro-aging brands include Dove's "Pro Age" skincare line and Estée Lauder's "Re-Nutriv" products.

4. Age-Defying: These brands focus on defying the traditional expectations of aging and encourage individuals to embrace their unique beauty at any age. Examples of age-defying brands include Clinique's "Repairwear" skincare line and Lancôme's "Rénergie" products.

Each of these "families" represents a distinctive culture of aging and caters to different attitudes and beliefs about growing older.

Moody and Sood Identify Four Different "Families" of Age Brands

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