Bond Office Products Manufactures a Diverse Array of Office Supplies

question 82

Multiple Choice

Bond Office Products manufactures a diverse array of office supplies and serves the business market. Which of the following characteristics is (are) associated with the marketing strategy for this category of goods?

• A)Personal selling is less important for supplies than it is for other categories of goods having a higher unit value,such as installations.
• B)the company requires a wide variety of marketing middlemen to cover the broad and diverse market adequately.
• C)Price may be critical in the marketing strategy because many office supply items are undifferentiated.
• D)All of the above are true.
• E)(a)and (c)only

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Definitions:

Fabricating Data

The unethical act of artificially creating or altering data in scientific research to fit desired outcomes.

Unwitting Participants

Individuals who are involved in a research study or experiment without their knowledge or informed consent, often raising ethical concerns.

Heart Rate

The number of times a person's heart beats per minute, indicating cardiovascular health and fitness levels.

Independent Variable

In an experimental setup, the variable that is manipulated by the researcher to examine its effect on the dependent variable.