A Business Marketer Becomes a Preferred Supplier to Major Customers

question 47

Multiple Choice

A business marketer becomes a preferred supplier to major customers by:

• A)developing intimate knowledge of the customers operations.
• B)developing a market orientation organization plan.
• C)contributing unique value to a customer's business.
• D)all of the above.
• E)(a)and (c)only.

Articulate goals when answering routine requests, especially with potential sales.

Describe how to incorporate resale information in positive messages.

Differentiate between writing traditional press releases and other forms of positive messaging.

Recognize the importance of maintaining a professional demeanor when responding to complaints.

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Definitions:

Lexus Dealers

Specific authorized sellers and service providers for Lexus brand vehicles.

Equilibrium

A state in an economic model where supply equals demand, leading to a stable market condition where prices are unlikely to change.

High Quality

Reflecting a high level of excellence or superior standard in terms of durability, performance, or accuracy.

Low Quality

Describes products or services that do not meet the standard performance expectations or durability.