The Use of a Goods Classification System Can Be Extremely

question 12

Multiple Choice

The use of a goods classification system can be extremely valuable to business marketers because:

• A)a marketing strategy appropriate for one category of goods may be entirely unsuitable for another.
• B)a marketing strategy that works for consumer products will often work for products sold in business markets.
• C)the physical nature of the industrial good and its intended use by the organizational customer affects the marketing program's requirements.
• D)all of the above are true.
• E)only (a)and (c)are true.

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Definitions:

Expanding the Pie

A strategy in negotiations aimed at increasing the resources available, making it possible for all parties to achieve more favorable outcomes.

Common Goal

A shared objective or outcome that all parties involved in a negotiation or project are trying to achieve.

Shared Result

An outcome of a collaborative effort that benefits all involved parties.

Collective Effort

The combined work and cooperation of a group of individuals working together towards a common goal.