Developing a Marketing Program That Reaches the Ultimate Consumer Directly

question 87

Multiple Choice

Developing a marketing program that reaches the ultimate consumer directly for a product that incorporates your product, such as DuPont advertising to consumers to increase the sales of carpeting which incorporates their product is known as:

• A)demand elasticity.
• B)stimulating demand.
• C)fluctuating demand.
• D)price sensitivity.

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Definitions:

Quick (Acid Test) Ratio

A liquidity measure evaluating a company's ability to cover its short-term liabilities with its most liquid assets.

Current Liabilities

Current liabilities are a company's debts or obligations that are due to be paid to creditors within one year.

Temporary Investments

Securities or assets that a company intends to sell within a short period, typically one year, to generate income.

Net Receivables

The amount of money expected to be received from all outstanding accounts receivable after deducting allowances for doubtful accounts.