Please Explain the Following Statement and How It Affects Business

question 50

Essay

Please explain the following statement and how it affects business marketers.
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"All business marketing decisions - product, price, promotion, and distribution - are affected, directly or indirectly, by other functional areas. In turn, marketing considerations influence business decisions in R&D and in manufacturing and procurement, as well as adjustments in the overall corporate strategy."

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Definitions:

Forced-Savings Program

A government or employer initiative requiring individuals to save a portion of their income to foster economic stability or for future use.

Payroll Tax

A payroll tax is a tax imposed on both employers and employees; it is based on wages that employers pay their staff.

Nominal Wages

Are the amounts paid to employees in current dollar terms, without adjusting for inflation or purchasing power.

Income Cutoff

A specified income level below or above which a person or family is eligible or not eligible for certain financial benefits or services.