As the Risk Associated with an Organizational Purchase Decision Increases

question 31

Multiple Choice

As the risk associated with an organizational purchase decision increases:

• A)buying center participants will be motivated to invest greater effort throughout the purchase process.
• B)product quality becomes more important than price.
• C)after-sale service becomes more important than price.
• D)all of the above.
• E)(a)and (b)only.

---

Definitions:

Patient Protection

Measures and legal protections designed to safeguard patients' rights, privacy, and access to medical care.

Affordable Care Act

A wide-ranging healthcare reform legislation passed in 2010 in the United States, designed to increase health insurance coverage and lower the costs of healthcare.

Obamacare

Informal term for the Patient Protection and Affordable Care Act, a federal statute aimed at decreasing uninsured rates and reducing healthcare costs.

Insurance Exchanges

Marketplaces established to facilitate the purchase of health insurance in accordance with the rules of the Affordable Care Act.