Which of the Following Are Reasons for Business Marketers to Employ

question 35

Multiple Choice

Which of the following are reasons for business marketers to employ relationship marketing activities?

• A)Loyal customers are far more profitable than price sensitive customers.
• B)Having strong relationships with customers can be hard for competitors to understand or duplicate.
• C)Both (a)and (b)are true.
• D)Neither (a)nor (b)is true.

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Definitions:

Junk Food

Junk food refers to food that is high in calories but low in nutritional value.

Preexisting Medical Condition

A health issue or disease that a person has before applying for new health insurance or starting a new policy.

Patient Protection And Affordable Care Act

U.S. healthcare reform law enacted in 2010 aimed at increasing health insurance coverage for the uninsured and reducing healthcare costs.

Employer-Provided Health Insurance

A form of health coverage provided by an employer to its employees as part of a benefits package.