A(n) _____ Represents the Products, Services, Ideas, and Solutions That

question 68

Multiple Choice

A(n) _____ represents the products, services, ideas, and solutions that a business marketer offers to advance the performance goals of the customer organization.

• A)industry bandwidth
• B)value proposition
• C)marketing plan
• D)customer relationship management program

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Definitions:

Goldman Sachs

A leading global investment banking, securities, and investment management firm that provides a wide range of financial services to a sizable and diversified client base.

Venture Capital

Financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.

Start-up Companies

Newly established businesses typically characterized by high growth potential and innovative business models or products.

Hedge Funds

Investment funds that employ diverse strategies to earn active return, or alpha, for their investors, often engaging in leveraged, speculative investment practices.