Examlex
The whale curve of cumulative probability demonstrates that the most profitable 20 percent of customers generate between 150 and 300 percent of total profits.
Naturalistic Observation
An investigative approach where participants are studied in their natural settings without interference from the researcher.
Correlational Analysis
A method used to determine the degree to which two or more variables are related without determining cause and effect.
Demand Characteristics
Cues in an experiment that suggest to participants what the researcher expects to find or how participants are expected to behave.
Statistical Significance
A statistical assessment that indicates whether the observed differences or relationships between datasets are likely to be real or if they occurred by chance.
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