Which of the Following Statements Concerning Business Market Segmentation Is(are)false

question 97

Multiple Choice

Which of the following statements concerning business market segmentation is(are) false?

• A)In selecting a market segment,the business marketer is also choosing a competitive environment.
• B)The cost of research increases if a microlevel of segmentation is required.
• C)Compared to their consumer goods counterparts,business marketers can more readily change segmentation strategies,shifting attention from one segment to another.
• D)both (a)and (c)

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