Park Rapids Electronics Divides Their Market on the Basis of NAICS

question 45

Multiple Choice

Park Rapids Electronics divides their market on the basis of NAICS category,end market served,and type of buying situation. They have also developed a special strategy for large centralized buyers. They are emphasizing:

• A)macro bases of segmentation.
• B)micro bases of segmentation.
• C)a blend of macro and micro bases of segmentation.
• D)psychographic and economic bases of segmentation.
• E)none of the above

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