Advanced Technologies,Inc

question 32

Multiple Choice

Advanced Technologies,Inc. faces a forecasting dilemma. They wish to evaluate the level of sales that a new technology might enjoy in 2014. Historical data is limited and of little value since the new product is not well defined and the product concept is unique. Which forecasting approach would appear to be most appropriate?

• A)time series analysis
• B)input/output analysis
• C)the sales force composite
• D)regression analysis
• E)the Delphi method

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Definitions:

Interviews

A qualitative research method involving direct, face-to-face, or virtual conversation between the interviewer and interviewee(s) to gather in-depth data on a subject.

Incomplete Observer

A research role where the observer does not fully participate or reveal their observer status to the subjects being studied.

Relationships

The ways in which two or more concepts, objects, or people are connected, or the state of being connected.

Qualitative Method

Research methods that collect non-numerical data used to understand concepts, thoughts, or experiences.