Compare and Contrast the Different Quantitative Sales Forecasting Techniques That

question 21

Essay

Compare and contrast the different quantitative sales forecasting techniques that are used by business marketing managers. Be sure to note the strengths and limitations of each technique.

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Definitions:

Social Facilitation

The phenomenon that people perform tasks better or more efficiently in the presence of others than when alone.

Social Inhibition

The tendency for individuals to perform differently, usually worse, when in the presence of others than when alone.

Distraction/Conflict Theory

A theory suggesting that the presence of conflicting stimuli or distractions can impair cognitive performance and decision-making processes.

Attentional Conflict

A cognitive process where an individual experiences difficulty in focusing on relevant stimuli due to competing irrelevant stimuli.