Some Experts Emphasize That Since Customer Needs Are Becoming Increasingly

question 46

Essay

Some experts emphasize that since customer needs are becoming increasingly homogeneous worldwide, the opportunity exists to sell the same type of product across countries and to use essentially the same marketing strategy around the globe. If customers respond favorably to a strategy in St. Louis, will the same strategy work in London or Tokyo? While a standardized approach might work for Coke or Levi's, will it work for business marketers like Dow Chemical or Hewlett-Packard? Explain.

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Definitions:

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Business Owner

An individual who owns and oversees the operation of a company or enterprise.

Equity

The value of an ownership interest in property, including shareholders' equity in a corporation, which represents assets minus liabilities.

Asset

Resources owned by an individual or business that have value and can be used to meet debts, commitments, or legacies.