A Firm That Lead Customers Where They Want to Go

question 66

Multiple Choice

A firm that lead customers where they want to go before the customers actually know it themselves is employing:

• A)the lead user method.
• B)the new product development process.
• C)time pacing.
• D)a discontinuous innovation.

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Definitions:

Structured Observation

An observational measure in which an individual’s behavior is viewed and recorded in a controlled environment; a situation created by the experimenter.

Naturalistic Observation

A research method in which a researcher views and records an individual’s behavior in natural, real-world settings.

Clinical Interview

A method of assessment where a clinician interacts with a client to gather information about their psychological state, history, and functioning.

Questionnaire

A research method in which researchers use a survey or set of questions to collect data from large samples of people.