Service Variability Is a Unique Service Characteristic

question 64

Multiple Choice

Service variability is a unique service characteristic. From the following list,choose the marketing implication most closely related to this characteristic.

• A)buyer-seller interaction requiring that the service be done "right"
• B)planning capacity on the basis of peak demand
• C)emphasizing strict quality control standards
• D)using pricing and promotion to even out demand peaks and valleys
• E)None of the above applies specifically to service variability.

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Definitions:

Routine Work

Tasks or activities that are repetitive and predictable, requiring minimal creativity or problem-solving skills.

Structure

The arrangement or organization of interrelated elements in a material object or system, often referring to the way parts are positioned and interact within a whole.

Formalization

The extent to which rules, procedures, protocols, and guidelines are written and explicitly enforced within an organization.

Organizational Size

A measure of a company based on factors such as the number of employees, total sales, or market capitalization.