Simultaneous Production and Consumption Is a Unique Service Characteristic

question 63

Multiple Choice

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)planning capacity on the basis of peak demand
• B)buyer-seller interaction requires that the service be done "right"
• C)focusing promotion on the advantages of non-ownership
• D)using pricing and promotion to even out demand peaks and valleys
• E)developing systems that minimize deviations and human error

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Definitions:

Environmental Sociology

The scientific study of the interdependencies that exist between humans and our physical environment.

Eco-sociology

A subfield of sociology that examines the social dimensions of humans' relationship with the environment, focusing on environmental issues and policies.

Population Studies

The scientific analysis of human populations, including their size, growth, density, and distribution, and the factors influencing these aspects.

Exponentially

Refers to a rapidly increasing rate of growth that becomes quicker and more intense as it progresses.